PEST Analysis

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ESP Educational Class
Mrs.ET Sopheak
Tel: 012289363 /0976469625

PEST Analysis

Strategic planning begins with a scan of the business environment, both internal and external. An understanding of the external operating environment, including political, economic, social and technological which includes demographic and cultural aspects for the identification of business opportunities and threats is called PEST analysis. For STEER analysis is social, technological, economics, environmental and regulatory. For PESTLE analysis is to identify opportunities and threats in the wider operating environment on political, economical, social, technological, Legal and environmental. STEEPLE analysis is PESTLE analysis with adding ethics. For STEEPLED analysis is PESTLE analysis with adding ethics and demographics.

Thanks,

Mrs.ET Sopheak

Lecturer in Economics