Category & Brand development index

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ESP Educational Class
Mrs.ET Sopheak
Tel: 012289363 /0976469625

The category/brand development index

The category/brand development index is a method used to assess the sales potential for a region or market and identify market segments that can be developed (i.e. high CDI and high BDI). In addition, it may be used to identify markets where the category or brand is under-performing and may signal underlying marketing problems such as poor distribution (i.e. high CDI and low BDI).

BDI and CDI are calculated as follows:

BDI = (Brand Sales (%) in Market A/ Population (%) in Market A) X 100

CDI = (Category Sales (%) in Market/ Population (%) in Market A) X 100

Thanks,

Mrs.ET Sopheak

Lecturer in Economics