ESP Educational Class
Mrs.ET Sopheak
Tel: 012289363 /0976469625
Gap Analysis
Gap Analysis is a high order analysis that seeks to identify the difference between the organization's current strategy and its desired strategy. This difference is known as the strategic gap. For example, Mintzberg identifieds 2 types of strategy such as deliberate strategy and inadvertent strategy. The deliberate strategy represents the firm's strategic intent or its desired path while the inadvertent strategy represents the path that the firm may have followed as it adjusted to environmental, competitive and market changes. The presence of a large gap may indicate the organization has become stuck in the middle and a recipe for strategic mediocrity and potential failure.
First step, performing a GAP analysis is to closely examine the company's core goal and vision. This helps in setting targets accordingly. These targets are the ideal business positions where the business wants or expects to be in the future. Second step, it is to examine what is currently happening in the business to preparation of the current allocation of resources, performance, and processes. All the current allocation get an evaluation through several sources including company records, taking employees' interviews and observing business activities, so the business can compare its current performance with the goals it has already set by examining the business' vision.
All tools for bridging the GAP analysis includes SWOT analysis, PEST analysis and McKinsey 7S Framework and so on. GAP analysis examples can actually help business use the right combination of tools.
Thanks,
Mrs.ET Sopheak
Lecturer in Economics
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